Me
A digital marketing strategist passionate about crafting compelling content and campaigns that drive audience engagement and brand visibility across digital platforms.
I studied advertising at Iqra University and started my career planning digital campaigns for the university itself — web, SEO/SEM, email, social, display, and on-ground ATL/BTL activity for every intake season.
At Codify Innovations I moved to the agency side, running campaigns across digital and traditional channels, managing social accounts and reporting on what worked.
In 2023 I took a career break to focus on my growing family — I'm now raising two boys, studying for my MS in Media Studies, and returning to the work I love with fresh eyes.
strategic · adaptable · data-driven
- 2023 –
MS Media Studies (Advertising)
Iqra University
In progress - 2016-20
BS Media Science (Advertising)
Iqra University
- 2013-15
Intermediate
St Lawrence College
- 2012-13
Matriculation
Trinity Methodist High School
English | Urdu