Campaign Planning
End-to-end campaign calendars for digital and traditional channels, built around intake seasons and real footfall targets.
Read more →what I've done
Experience
- 2022
Marketing Executive
CampaignsCodify Innovations · April 2022 – Dec 2022
- Planned and executed marketing campaigns across digital and traditional channels.
- Coordinated with cross-functional teams on promotional materials and content.
- Managed social accounts and online advertising to build brand visibility.
- Tracked campaign performance and reported on marketing effectiveness.
- Supported client communications and market research initiatives.
- 2020-22
Digital Marketing Strategist
Strategy & Paid MediaIqra University · June 2020 – Jan 2022
- Planned digital campaigns across web, SEO/SEM, email, social and display.
- Ran ATL and BTL activities to increase footfall.
- Developed strategic marketing content for semester-wise intake.
- Managed Google Ads and social platforms to generate leads.
- Found trends and insights, then optimised spend and performance around them.
- Worked with internal teams on landing pages and user experience.
- Planned and designed campaign calendars.
- 2023 –
Career Break
Time with my growing family — raising two boys — and now returning to build on my career.
What I
Do
Paid Media
Google AdWords and social ad campaigns set up, optimised and reported on, with spend shifted toward whatever the data rewards.
Read more →Content & Social
Strategic content and day-to-day social management that keeps a brand visible and gives audiences a reason to engage.
Read more →Insights & Reporting
Performance tracking, trend spotting and clear reports that turn campaign numbers into the next decision.
Read more →