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02
Paid Media
Google AdWords and social ad campaigns set up, optimised and reported on, with spend shifted toward whatever the data rewards.
What it involves
- 01
Google Ads search and display campaign setup and keyword planning.
- 02
Meta / social ad targeting for lead generation.
- 03
Ongoing bid, audience and creative optimisation.
- 04
Budget reallocation based on cost-per-lead performance.
Where I've done it
Lead generation for university admissions and client promotions.