FMfaryal mazhar
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01

Campaign Planning

End-to-end campaign calendars for digital and traditional channels, built around intake seasons and real footfall targets.

What it involves
  • 01

    Seasonal and semester-wise campaign calendars mapped months ahead.

  • 02

    Channel mix across web, social, email, display, ATL and BTL.

  • 03

    Briefs, timelines and coordination with design and content teams.

  • 04

    Launch checklists so every touchpoint goes live together.

Where I've done it

Iqra University intake campaigns and Codify Innovations brand campaigns.